site Store; ›; site eBooks; ›; Foreign Languages Philippe Daverio non parla mai di "Storia dell'Arte" e anche quando affronta, come in questo caso, artisti. Pirelli - The Calendar: 50 Years And More by Philippe Daverio You could know everything if you like open up and read a e-book Pirelli - The. Philippe Daverio is one of Italy's most important contemporary art The Italian- language edition of The Ideal Museum ebook has been.
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"Noi diventiamo moderni nel medioevo, diventiamo moderni quando ci accorciamo che il soffrire, il patire, la lacrima, il dolore, sono parti integranti della vita". E.B.O.O.K The Ideal Museum: An Art Lover's Dream Collection by by By Philippe Daverio. Philippe Daverio is one of Italy's most important contemporary art. Tag - read online 50 Years of Pirelli Calendar by Philippe Daverio download ebook · download epub · download pdf · download torrent.
A visitor of a museum, with a device connected to the internet that has geo-location services activated, is a potential customer that could decide to invest his money on an eBook that can guide him through the museum that he is about to visit, as the success of the Louvre application proves.
The challenge for the publisher would be, then, to convince that customer that the eBook proposed by his publishing house is actually better than the official application proposed by the museum.
A challenge that could be won by undercutting the competitor, offering a product that is written by well-known experts and by offering a product that can be enjoyed also once the visit to one particular museum is over.
Obviously there are many other complications present in such a theoretical product. The most evident is 14 Please visit: Retrieved from AppStore: The museum authority would very probably not be willing to authorize such an operation from a company who will directly affect part of the incomes that derive from the sales of a similar digital application developed by themselves.
Also, consumer-awareness should be generated once the potential customer is in the museum or in its proximity or even before it reaches the facility. As an example, in this case, a habit should be generated within users: The theories on how this could be achieved and how to exactly market this product, though, fall far from the scope of this paper.
But what appears to be clear by the examples given in this chapter is that there is a potential new gold vein for a publisher that has not been exploited yet.
To further prove that digital eBooks on art and photography are a potentially profitable market for publishers a brief case study can be presented. It concerns a book that was published in Italy in by Rizzoli and that proved to be an even greater success in its digital version, thanks to the possibilities of the digital world: To give time to time.
Go to the museum and look at one picture only. It is not easy, is really stuff for initiates only. And then exiting quickly you can see a picture which you never would have thought of: Then there are the books. They have to be viewed with nice and distracted attention, opening them from time to time. Finally there is the magic tool of our age: This proved to be a clever move by Rizzoli: In just a few hours the eBook climbed the charts and eventually reaching its top Ridare tempo al tempo.
Andare nel museo e guardare un quadro solo. Poi ci sono i libri. Vanno guardati con simpatica e distratta attenzione, aprendoli di tanto in tanto. Daverio Lancia il "Museo Digitale". Boom Sull'IbookStore.
Retrieved from Corriere della Sera: The difference lays, instead, in the enhanced experience available through the digital technology: These contain extra information on the paintings that are being observed, such as the technique with which it was painted, in which museum it is exposed, the year painted, the real dimensions; along with traditional information, also present on the paper version, such as the title and the author of the masterpiece.
Furthermore, with a double touch, a complete zoom on the painting is possible, giving the chance to the reader to view details of paintings that would be otherwise missed in the traditional counterpart of this work.
The eBook also offers alternative ways of reading: Although there are no exact number regarding the sales of this eBook, the enthusiastic reviews by the users and the fact that the success reached one of the Italian national news websites are proof of the editorial success of this enterprise which works towards proving how a book on art and photography, enhanced and optimized compared to the paper-book can prove to be a profitable investment for publishers.
The kind of books that are being discussed in this essay are among the most expensive ones to be produced Usually printed on thicker and more expensive paper than novel books, in order to deliver more refined product; the intense use of colors that considerably raise the costs of printing such books; and the limited number of print runs render these books the least tempting to be published, especially in a market where it is believed, by some commenters, that there will be a tendency towards lowering the units of printed books in the near future in order to stay in business These elements indicate a grim future for the printed book on art and photography; but there are other statistics to be considered before writing a premature epitaph for this genre of books: Blog Articles for PrintIndustry.
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Gino Severini: Arnaldo Mondadori Editore: Edizione Philippe Daverio, Italian View all editions and formats Rating: Subjects Severini, Gino, -- Art, Italian. Art, Modern -- 20th century. View all subjects More like this User lists Similar Items. Find a copy online Links to this item Google.
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Ebooks Prev 1 2 3 Next.Primary Entity http: Italian View all editions and formats Rating: Cancel Forgot your password? E Ink: Technology. Having proven the actual existence of a market for art and photography eBooks in the previous paragraph; how could these be sold?
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