MARKET LEADER ELEMENTARY BOOK

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Market Leader 3rd Edition Extra is a five-level English course for students courses: they combine half a Course Book and half of the equivalent Practice File . Cotton D., Falvey D., Kent S. 3rd Edition. Pearson Education Limited, England, p. The 3rd edition Course Book contains: new reading texts from. Market Leader Elementary also contains four revision units, based on material covered in the preceding three Course Book units. Each revision unit is designed .


Market Leader Elementary Book

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Market Leader Elementary Audio CD · Market Leader Elementary Teacher's Book . Pre-intermediate. Market Leader Pre-intermediate Coursebook. Market Leader Elementary - Course Book with DVD-ROM. Overview; Description; Authors. Authors: David Falvey, Simon Kent, David Cotton Subject: Business. Market Leader: Elementary: Business English Teacher's Resource Book [Irene Barrall] on raudone.info *FREE* shipping on qualifying offers. 'Market Leader' is .

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Market Leader 3rd Edition

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He is the former head of KTRK Channel 13's "13 undercover" before leaving broadcast television to found his own investigative journalism firm. The Legal Trainee Scheme offers up to 30 positions to those with an interest in criminal law, seeking to become fully qualified barristers or solicitors.

He also did parts on some of the specific studies, like on the coverage comparison of a hundred religious martyrs in Latin America with one Polish priest. He did the comparison of the elections, which was partly drawn from a book that he had already done on demonstration elections. I did all the parts on Vietnam and on the Freedom House attack on the media. Of course, we interacted on all the chapters, but the main division of labor was that.

AM: And what was the reaction to it when it came out? Was it celebrated? NC: The reaction was quite interesting. Mostly the journalists and the media did not like it at all, of course.

I was probably the only person who read the actual document, both of the two volumes. One, the attack on the media, [the other] the documentary basis. Hardly any correlation between them! It was just literally total fraud! And what the results showed was that the journalists were courageous, honorable; they had integrity, they did their work seriously—but, of course, all within the framework of U. Like all the coverage of the war, like, say, David Halberstam.

It was honest, serious, but, almost without exception, within the framework of the assumption that the United States is making a mistake by trying to save democracy in South Vietnam from Communist aggression.

That is the picture. The idea that the United States was carrying out a major war crime by invading another country and destroying the indigenous resistance…. And they did not like that. Journalists would much prefer to be regarded as aggressive, independent, thinking for themselves, and if they were treacherous, well, OK, maybe they went overboard attacking the U. So as far as the journalists themselves were concerned, aside from a few exceptions, they did not like that picture of journalism as being honest, courageous and with integrity.

But it does not matter, because this is a world of alternative facts.

The media commentary is mostly propaganda and ideology. There were a few other critiques rather like that…but in the mainstream, it was basically ignored. The first book that Ed and I wrote together, Counterrevolutionary Violence , was published by a small publisher that was doing quite well.

They published 20, copies of it, and were ready to distribute it. The publisher was owned by a big conglomerate, Warner Brothers, now part of Time Warner. One of the Warner executives saw the advertising for the book, and did not like it.

He asked to see the book, and when he saw it, he went berserk and ordered them to stop distributing it immediately. The publisher at first did not agree. They said they would publish a critical volume with contrary views, but that was not enough. To prevent it from being published, in the course of the discussion, he just put the whole publisher out of business, destroying all their stock—not only our book, but all their books.

We brought this to the attention to some civil libertarians at the American Civil Liberties Union. They did not see any problem. It is not government censorship; it is just a corporation deciding to destroy a publisher to prevent them distributing a book. The reaction to that was quite interesting. Many things were discussed, but there were two major chapters where we compared two huge atrocities going on at the same time in the same place, in South East Asia: one in Cambodia under Pol Pot; the other in East Timor, after the Indonesian invasion.

They were very similar. Per capita, the East Timor atrocities were worse, as they killed a larger portion of the population; but they were comparable. The fundamental difference between them was that in one case, you could blame it on an official enemy and there was absolutely nothing to do about it—nobody had a proposal as to how to stop it. In the other case, we were responsible. The United States and its allies were crucially responsible. The U. The more the atrocities increased, the more the arms flowed.

And there was everything you could do about it: You could just call it off.

The reaction was, not a word on our chapter about East Timor; that disappeared. But there was a huge attack on our discussion of Cambodia. There was a huge literature on this, trying to show that we were apologists for Pol Pot. So we went through that record. That led to total hysteria. Look it up, you will find a ton of literature about it.

But that is the kind of reaction you get with Manufacturing Consent. I think perhaps the largest difference is the arrival of the internet and social media. One study showed that half of all British people get their news online now, with online news having overtaken television in its reach, and having far superseded it among those under 45 years old.

Twenty-five percent of the UK receives its news primarily through social media like Facebook or Twitter. In the United States, two-thirds of the adult population get news through social media, and that figure is growing at nearly 10 percent a year. Even the majority of overs use social media for news. Could you speak about the internet and social media, its usage and the evolving media landscape with regard to the propaganda model? The propaganda model was about the major media institutions and they remain, with all the social media and everything else, the primary source of news, information and commentary.

The news that appears in social media is drawn from them. So, if you look at the news on Facebook, it comes straight from the major media. As far as the major media are concerned, there is no fundamental difference. In fact, in some ways, they are a little more independent than they were back in the s, partly because of changes in the society, which have opened things up to an extent.

But fundamentally, they are the same. In fact, Ed and I did a second edition of Manufacturing Consent about 16 years ago, and we talked about the internet and whether to write anything about it, and we decided just to leave it alone.

As far as social media are concerned, they are interesting in themselves. There has been a certain amount of study of them.

What they have done is create bubbles. If you read the New York Times—which, incidentally, young people did not read much in the s, either—but if you read the New York Times or the Washington Post, or even if you watch television news, you get a certain range of opinion, not very broad—it goes from center to far-right, but at least there is some discussion, and occasionally you get a critical voice here and there.

On social media, that has declined. People tend to go to things that just reinforce their own opinions, so you end up with bubbles. And it is all across the spectrum. The people on what is called the left see the left media, the people on the right see the right media. And the level of material is, of course, much more shallow. The mainstream media, as we wrote in Manufacturing Consent, are a very significant source of news and information, and provide very valuable material.

The first thing I do every day is read the New York Times, as it is the most comprehensive journal. You have to critically analyze what you read and understand the framework, what is left out and so forth, but that is not quantum physics; it is not hard to do. But it is a source of news. On social media, you do not find that. There are exceptions; there are internet journals that are very good—for example, The Intercept —but most of it [internet and social media] is pretty shallow, and has led to a decline in understanding of the world in many ways.

AM: And, of course, there is the increasingly close relationship between these massive online monopolies and the U. Meanwhile, Google has something of a revolving door with the State Department, and shares enormous amounts of data about us with it, and are constantly listening to us through products like Siri and Alexa. They do things that are connected with state power, but I think Google and Facebook and the other few conglomerates that monopolize the system are basically connected with advertisers.

They are part of the business world. So they are essentially selling you to advertisers, just as the major old media do; they are also selling audiences to advertisers, but in a different way.

Google and Facebook are doing it by monitoring everything about you, so that somehow advertisers will be able to make more money approaching you. And that is very dangerous. And some of the things that are done and are not reported are quite interesting. Bloomberg Businessweek So take the last German elections, for example. There was a lot of talk about potential Russian interference, that the Russians would undermine the election and so on.

It turns out there was interference in the election. It was not Russian. It was from the United States. A media company that works for nice guys like Trump, Le Pen and Netanyahu got together with Facebook, and the Facebook office of Berlin provided them with extensive details of the kind they have on German voters, so then the media company could microtarget ads to specific voters to try to influence them to vote in a certain way.

Ask and answer questions about the nationality of the companies. A Is Sony Japanese? B Yes, it is. B Is 0rivenchy Swedish? A No, it isn't.

It's french. Give their nationalities. Then complete the chart below. It operates in more than countries and employs more than ,people worldwide. He is married, and his wife's name is Andrea. They have one daughter. Her 15 name is Sarah, she is 20 years old. And I like to read, week a month. Write five questions about Jeffrey Immelt and General Electric.

For example: Is Immeft rich? Where is ;"6? I Now work with a different partner, close your books and ask each other your questions. See who can remember the most answers! You They is Chairman often use. A the isn't aren't They're aren't verb of to GE. He is married. I I " Complete the information about Ingrid with short forms of the verb to be.

My name.: Their school. My husband 8 an engineer. My sister 10an accountant. Then introduce yourself to a partner. Use the text of Exercise A as a model. My partner's name is I'm a Financial '3 Are you married? S Is she Italian? That's a picture of my wife. CD Work in pairs. Ask and answer questions from Exercise A about Ingrid. B No, she isn't. They are architects. What's your job?

I'm a lawyer. NOT I'mlavvyer. What's your wife's job? She's an engineer. Who's your boss? Julio Cordon. Where are you from? I'm Russian.! Where's he from? He's Spanish. Talk about your job and the jobs of your family and friends. My brother is an engineer. My sister is a housewife. My friend is an archited. Vocabulary file page Listen and complete this chart.

Decide whether these statements are yourself and Conversation 1 others 1 Patrick Keller is a Sales Assistant. Conversation 2 3 Hiroshi Ita is Mayumi Nitta's assistant.

Conversation 3 5 jimmy is pleased to meet Dave. Use words from the From conversation 1 A Hello.. B Oh, hello 3 to meet you. I'm Diana Vincent. From conversation 2 A Good morning. My 4 Hiroshi Ito 5 is Mayumi Nitta, my assistant. B Nice to 6 you both. I'm Dan Marshall from Marketing. From conversation 3 A Hello, jimmy. B Hi, Dave. A 7 to see you again.

B You, too 8? A Not too good. B Oh, really? Sorry to hear that. What's the problem? Practise conversations like those in Exercise B. Use phrases from the Useful language box.

Useful language J Introducing people Greetings I'm Pleased to meet you. My name's Nice to meet you. This is Good to see you again. You, too. Asking about business Replying How's business? Not bad, thanks. Offering a drink Would you like a drink?

Thanks very much. I'd love one. How about a coffee? Yes, please. Another drink? Saying goodbye See you later. See you soon. Nice talking to you.

Discuss the things people might want from work. For example, a large office nice colleagues o Work in pairs. Make three word partnerships in each box to find out what four people want from work. G Match some word partnerships from Exercise B to their meanings 1 to 6. Use the word partnerships from Exercise B and make a list.

Work in pairs. Compare your lists and choose the five most important things. Which days are 'the weekend'?

Vocabulary file page G Complete these time phrases with in, at or on. Then write the phrases under the correct preposition. When are you busy during the day, week and year? What are the quiet times? Ask your partner. A When are you busy B t'm very busy in the morning. B What are the quiet times A Bu5iness is quiet in the for you? A Which days are you busy B t'm always busy on Mondays. I2 Work and leisure o Before you read the article, discuss these questions.

Describing your 1 What is a typical day in the life of the CEO of a big company? Can you find any of the ideas you discussed in Exercise A? But Ghosn is not a rock star or a football player, he is the CEOand President of two of the world's biggest car makers: Renault and Nissan. He is one of the world's great business 5 leaders. He was born in Brazil, but his parents are Lebanese.

He speaks five languages fluently and he knows some Japanese, too. He travels all the time because he works in Paris and in Tokyo. His schedule is very tight: When he has time, he also goes to car shows. He gets up early every day and works over 70 hours a week. But it is not all business for Ghosn. He does not work at weekends. They spend time together and enjoy their hobbies.

They live in France, but his elder daughter, Caroline, studies at Stanford University. Decide whether these statements are true or false. Tell your partner about your day and about your weekend. At weekends, f Present simple I travel overseas. He attends meetings. Does he meet international customers? Yes, he does. We don't drive to work. Use the verbs from the box.

A rmanl. He 2 to the gym and 3 an hour there. He 4 breakfast and then 5 to the office with salad his for lunch and bodyguard. At weekends, he goes to his villa. Use the correct form of the verbs in brackets. My husband's name is Seito. He 2 work for a shipping company, and I 3 work for an international securities company.

We 4 live in Tokyo, near Shinjuku. I 5 travel to work by subway, but Seito 6 drive to work. G Write a paragraph like the one in Exercise B about yourself. I2 Work and leisure " Match these leisure activities to the pictures. Use the verbs in box 1 and the time phrases in box 2. How often does he get up early?

He always gets up early. Karla sometimes works from home. Two nights a week, he works late at the office. He works from home once a month. Use words from the box. I three then twice Sunday week -ti-me- 1 from..

Cross out the incorrect words. An interviewer asks people from different countries about their typical day. Swiss Rodolfo Isabel Austrian Sigrid check e. Mexican when you get to work? How often do you do you o Work in pairs. Ask and answer the questions in Exercise D. Ask and answer these questions. Add similar ones of your How often do you Talking about work and leisure 2 How many hours a week b From time to time.

S What do you do in your free time? Q Work in pairs. Ask and answer the questions in Exercise A about yourself. Then listen and check. Tim I'm Jf-f: IJ 1 on sport. I 2 like karate and I 3 playing football. But I'm not really 4 in watching sport on TV. Tell your partner how you feel about your work or studies.

What do you do at the weekend? Useful language J Asking questions What do you do in your free time? I at the weekend? How often do you?

New Market Leader Intermediate Course Book

Do you like? Yes, I do. I don't like I'm keen on. He isn't really keen on I really enjoy. She doesn't enjoy I'm interested in We aren't interested in S I'm not ready for the meeting. Identify the product and the problem. Make a list of three other problems businesspeople sometimes have. I3 Problems lIlt': II III t: Use the adjectives from the box. Adjectives fast fl 'xibl ' beautiful broken clean helpful high incorrect 1.

Ask and answer questions opposites. G Look at these sentences.

Market Leader. Elementary. Course Book

The bed is too hard. It isn't soft enough. The seats aren't wide enough. They're too narrow. Make sentences. Use too or enough and adjectives from Exercise B. Its top speed is only kilometres per hour. Tell each other about some of the problems you have where you work or study fv1y offia is too small. The air conditioning is employees often work more than on, and people open the wincJows. If the boss is in The cafeteria is empty, but all the the office, we feel we have to stay lights are on.

People photocopy until he leaves. Very often, we are everything, and the wastepaper not paid for working overtime, we baskets are full of copies nobody work for free. And for many of us, wants. It's a waste of money for the summer holiday is only a the company, and it's bad for the one-week vacation.

We work a lot environment. We all need to try of overtime, but we aren't more and do our bit to protect our productive. We just have more environment. They jobs. We are very worried about often get less money than men for losing our jobs. It's very the same work, and it's more stressful. We love our company, difficult for us women to get a but sometimes we lose our promotion. In addition, working in motivation. We don't come to teams is very difficult.

We women work on time, or we leave early. Put the problems from Exercise B in order, starting with the biggest. What other problems are there? Present simple: Does he work well with colleagues? He doesn't go to meetings.

Where do you work? Match the questions to the answers a-h. He's your line manager. G Put these words in the correct order to make questions. Do they work at the weekend? Use don't do not or doesn't does not. What time do you start work?

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Change the other ones to make them true. Then compare and discuss your sentences in pairs.

The office hasn't got a! III Have you got a problem with cash flow? Yes, we have. I No, we haven't. Have you got any meetings today? Look at the list in Exercise A. Tell each other what you've got and what you haven't got. Vocabulary file page o Write the number of the call after the problem. Some calls have two problems. D 2 A piece is missing. D 3 The printer doesn't work. IT] 4 The invoice is incorrect. D 5 The air conditioning doesn't work.

D 6 The line is engaged. D e Please it, and we can at it for you. Would you like to Can he me back, please? B on, I'll check. Here it is. It's the PX A Sorry, cou ld you that, please? Let me down the.

Listen and tick the expressions you hear. Useful language J Answering Getting through Hello. This is [Carl Fisher]. Can I speak to Janet Porter], please? Good morning. Can he call me back, please? Apologising Stating the problem I'm very sorry about that.

I've got a problem with I'm sorry to hear that. There are some problems with Getting details Giving details Can you give me some more information? The invoice is incorrect. Which model is it? There's a piece missing. Finding solutions We can give you a refund.

Finishing a conversation I can talk to the manager. Thank you. We can send you a new one. Thanks for your help. Use the role cards below to role-play the conversation. Introduce yourself. Say you have Ask for details. Apologise for first problem. Give details of first problem shirts are wrong colour and size. Apologise again and offer solutions. Give details of second problem want 2, not , as soon as Say goodbye. Thank the Sales Representative.

Say goodbye. The guests want sunshine, beaches and a relaxing holiday. Blue Horizon is a new Sunrise Holidays building. Comments from our guests sen -: You are guests at Blue Horizon. Representative 1 Compare what the brochure promises with the guests' You receive a telephone call from notes. Say what is different.

Blue Horizon hasn't got a lovely view of the sea. There aren't any flowers. See right. Read your role cards. Then make the telephone call. Write an e-mail to Mike Park, from Head Office. Horizon's future advertising policy. Time of call: Use your notes to write a message for the Manager of Blue Action: Horizon, Carla Davis. In 2 Boris is an electrical" He is Russian. I'm a I payout money to customers.

I'm the company's Chief. What are the corresponding nationalities for these countries? Unit A Revision I Complete these sentences with am, am not, is, is not, are, are not. They speak Spanish, butthey from Spain! Complete the information about Dorota with short forms of the verb to be. My name. My husband He 6 Polish, too.

His name We have two children, a boy and a girl. Our son The school. Then match the questions with the answers a-f. Write an e-mail 40 to 60 words to a new colleague telling them about yourself.

Then match the questions and answers.

She's your line weekends? It's very fast. It small windows, but it He the right invoice! Kati Steiner here. Could I speak to Ron White, A We've got a small problem with our new fax machine. B Could you give me some 4, please? A Well, the operating instructions are not in the 5.

B I'm 6 to hear that. A It's the Faxlux B Faxlux I've got that. A 8 for your help. Write a description 40 to 50 words of your office or classroom.

Write about the things that it has and hasn't got. Where do you like to go?A Which days are you busy B t'm always busy on Mondays. Work in new pairs. For a book so rife with business vocabulary and business case studies, it rarely feels stuffy, although some case studies are more accessible and interesting than others.

However, a year January Instead of that, and plenty of other things that they are doing, what the media is trying to do is find some Russian interference in the election.

That is fake news.

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