Realitycheck: the the irreverent guide to outsmarting, outmanaging, and outmarketing your competition / Guy Kawasaki. p. cm. "It's Adobe's PDF format. Editorial Reviews. Review. "Paul Boehmer's energetic reading contributes to the author's "Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd. For a quarter of a century, in his various. "Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd. For a quarter of a century, in his various guises as an.
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This was a win-win-win: Neile got into the bathroom, the girls met some famous movie stars, and the men got back on the road in less time.
One way to get people to like you is to create win-win outcomes. Swear Taboo words persist because they can intensify emotional communication to a degree that nontaboo words cannot. For example, on June 6, , Leo Laporte, founder of a tech news site called This Week in Technology, and Michael Arrington, founder of another tech news site called TechCrunch, got into an argument on a podcast called The Gillmor Gang.
Leo mentioned how much he liked a new phone called the Pre, from Palm, and this conversation took place: Arrington: Hold on, hold on.
Did you pay for the Pre? Laporte: This is a one-week review unit. I was going to get one this afternoon.
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Arrington: OK, so you got a free Pre. Laporte: Not at all. I think quite a few reviewers got one. Yeah, Scoble has one.
Screw you. Arrington: What are you going to do about it? Laporte: Mike, you are such a troll. Arrington: How is it bullshit?
Over the next few days, hundreds of people wrote in to support what he had done. This is called dysphemistic swearing, if you want to impress someone with your knowledge of the intricacies of profanity.
Most of the people who watch the show are there because they like him.
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Swearing is not without risk, but you cannot build rapport with people without taking risks, so drop a few swear-bombs when the situation genuinely calls for it, and see what happens. This is simply unacceptable. A word to women regarding swearing. Circa , there is still a double standard, and it is less socially acceptable for women to swear than men.
Hence, many women feel comfortable swearing only in the presence of other women or with people who are their peers. My advice is that you heed the rules that I provided above, and let it rip, because the best way to destroy a double standard is to defy it. By contrast, a no response stops everything. Take my word for it: More people will like you if you believe people are good until proven bad. Entertainment Television in Los Angeles, California. Entertainment Television back in the early nineties.
I was head of programming. We needed a big move. The idea: The Howard Stern Show.
His show was four to five hours per day, five days a week plus production and meetings. There was magic in the air. Howard was charming. The meeting was funny and light, and I was surprised because I had bought into his shock-jock reputation.
Howard was disarming, with all the talent of a seasoned comedian which he is. Enchantment comes in many disguises, it seems.
It turns out that my desperation fueled a great pitch. I was certain I could erase his objections about putting his radio show on the air. I went into sell mode. There was an incredibly unlikely meeting of the minds. I remember a lot of laughter as we began to position ourselves for an eventual deal.
This was the surprise: This meeting was so important to me, but I was having so much fun. Chapter 3 How to Achieve Trustworthiness Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.
The other half is achieving trustworthiness, because people can like someone but not trust him enough for enchantment to occur. This chapter explains how you can deserve and gain the genuine trust of others.
I mean, there was no way my wife would download shoes this way. Zappos is built on trust—two-way trust, actually.
However, if you want people to trust you, you have to trust them. Consider what you have to look forward to: When people trust each other, they stop playing games, they look beyond temporary problems, and they expose themselves with less hesitation.
The rest of this chapter explains how to increase your own trustworthiness and hence your ability to enchant. See prices.
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Enchantment : the art of changing hearts, minds, and actions
Comment on this summary contact us here if you have any questions. Sign in to share your opinion. Vladimir Petek 6 years ago. However a good read for every entrepreneur.
Because it means they can choose to. No provider or user of an interactive computer service shall be held liable on account of A any action voluntarily taken in good faith to restrict access to or availability of material that the provider or user considers to be obscene, lewd, lascivious, filthy, excessively violent, harassing, or otherwise objectionable, whether or not such material is constitutionally protected; or B any action taken to enable or make available to information content providers or others the technical means to restrict access to material described in paragraph 1.
Some courts have even read subsection c 1 to also cover these moderation decisions too. But ultimately, the wisdom of Section is that it recognizes that to get the best results — the most good content and also the least bad — it needs to ensure platforms can feel safe to do what they can to advance both of these things.
If they had to fear liability for how they chose to be platforms, they would be much less effective partners in achieving either. For instance, if a platform had to fear legal consequences for removing user content, they simply wouldn't.
We know this from FOSTA, which, by severely weakening Section has created disincentives for platforms to try to police user content.
And if platforms had to fear liability for enabling user activity on its systems, they also wouldn't do that either. They would instead end up engaging in undue censorship, or cease to exist at all.
We also know this is true from FOSTA, which, by weakening Section , has driven platforms to censor wide swaths of content, or even cease to provide platform services to lawful expression. But even if Section protected platforms for only one of these potential forms of liability, not only would it not be nearly as effective at achieving Congress's overall goal of getting both the most good and least bad online as protecting them in both ways would, but it wouldn't be nearly as effective for achieving even just one of those outcomes as a more balanced approach would.
The problem is that if ever platforms find themselves in the position of needing to act defensively, out of fear of liability, it tends to undermine their ability to deliver the best results on either of these fronts. The fear of legal liability forces platforms to divert their resources away from the things they could be doing to best ensure they facilitate the most good, and least bad, content and instead spend them on only what will protect them from whatever the threat of legal liability is causing them to spend outsized attention on.
As an example, see what happens under the DMCA, where Section is inapplicable and liability protection for platforms is so conditional. Platforms are so fearful of copyright liability that this fear regularly causes them to overly delete lawful , and even often beneficial, content, despite such a result being inconsistent with Congress's legislative intent, or waste resources weeding out the bad takedown demands.
It's at least fortunate that the DMCA expressly does not demand that platforms actively police their users' content for infringement. Because if they had to spend their resources policing content in this way it would come at the expense of policing their content in a way that would be more valuable to the user community and public at large.
Section works because it ensures that platforms can be free to devote their resources to being the best platforms they can be to enable the most good and disable the most bad content, instead of having to spend them on activities that are focused only what protects them from liability. To say, then, that a platform that monitors user content must then lose its Section protection is simply wrong , because Congress specifically wanted platforms to do this.Arrington: OK, so you got a free Pre.
In this personal story, he explains how a church taught him about trustworthiness and enchantment. Lengthy, complex presentations are counterproductive. Swearing is not without risk, but you cannot build rapport with people without taking risks, so drop a few swear-bombs when the situation genuinely calls for it, and see what happens. This chapter explains the qualities of a great cause as well as the groundwork and preparation necessary to make it successful.
Instead, the question of whether a platform can benefit from its protection against liability in user content has always been contingent on who created that content.
However, if you want people to trust you, you have to trust them.
Section works because it ensures that platforms can be free to devote their resources to being the best platforms they can be to enable the most good and disable the most bad content, instead of having to spend them on activities that are focused only what protects them from liability.
Conceiving a new idea for a business and raising the start-up funds is hard.