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Specifically, the book aims to:. Present the study of events management within an academic environment.
Introduce students and practitioners to the concepts of event planning and management. Develop an understanding of key areas required for planning and managing events, including planning, project management, logistics, risk management, legal considerations, human resources, budgeting, staging, strategic marketing, promotion and evaluation. Increase the students understanding of the events industry within its broader business context. Section One deals with the context for events — the reasons human societies create events and the events culture that has evolved are examined, as are the range and types of events and their impacts on their host communities, environment, economy and tourism.
Section Two illustrates a methodology for the strategic management of events by examining the processes involved in conceptualizing, developing, planning, implementing, marketing and sponsoring events. The section also examines the formation, leadership and training of event teams. Section Three looks at the event project in detail and focuses on the systems event managers can use to plan and manage events, discussing project management, control and budgeting, risk management and legal issues, logistics, staging and the process of monitoring and evaluating events and reporting back to stakeholders.
Finally, Section Four explores current and emerging trends and issues in events management. The book is conveniently divided into fifteen chapters, which may be used to structure teaching sessions. Each chapter commences with clear objectives and ends with review questions in order to assess the students understanding.
The book is also amply illustrated throughout with case studies, which assist the reader to relate the theory of events management to the real world of events practice, with all its challenges, frustrations and rewards.
The book provides the reader with both a tool for greater understanding of events management and a framework for planning and implementing events. The events industry is emerging, supported by an increasing body of knowledge, education, research and industry professionals; hopefully, the second edition of Events Management will contribute to this evolution and to a better understanding of how events enrich our lives, and it is hoped that the reader will in turn contribute to the future of this young and exciting industry.
Acknowledgements Glenn wishes to thank Johnny, Bill, Rob and Ian for collaborating on this exciting project and the publishing team at Elsevier Butterworth-Heinemann and Cepha for all their support, advice and professional guidance during the production of this text.
Finally, Glenn dedicates this edition to his wife Eileen and their sons Peter and Sean, for giving their time and support for the completion of this project, which meant a year of lost evenings, weekends and holidays. The authors and publisher would like to thank the following copyright holders, organizations and individuals, for permission to reproduce copyright material in this book.
Figures p. In: Connors, T. Reprinted by permission of Pearson Education Inc. Stone All rights reserved; p.
Ansoff, September—October, pp. Understanding Sponsorship Effects.
Psychology and Marketing, 18 2 , pp. Project Management: Planning and Control Techniques.
Reproduced with permission; p. Corporate Event Project Management. Reproduced by permission of the Motor Sports Association; p.
Text p. London, Commonwealth Games Federation, pp. All rights reserved; pp. Every effort has been made to trace ownership of copyright material. Information that will enable the publisher to rectify any error or omission in subsequent editions will be welcome.
This page intentionally left blank Section One Event context The first part of this book looks at the history and development of events, and the emergence of the events industry in the United Kingdom. This part also deals with the nature and importance of event tourism. This page intentionally left blank Chapter 1 What are events? Learning Objectives After studying this chapter, you should be able to: j j j j j j j j j define special events, mega-events, hallmark events and major events demonstrate an awareness of why events have evolved in human society describe the role of events in the UK, and the UK tradition of events describe the rise and effect of the community arts movement and its affect on the development of festivals and public events understand the growth and emergence of an events industry distinguish between different types of events discuss the attributes and knowledge requirements of an events manager describe the consolidation of the events industry in the UK list the types of organization involved in the delivery of event management training.
Introduction Today, events are central to our culture as perhaps never before. Increases in leisure time and discretionary spending have led to a proliferation of public events, celebrations and entertainment.
Governments now support and promote events as part of their strategies for economic development, nation building and destination marketing. Corporations and businesses embrace events as key elements in their marketing strategies and image promotion. The enthusiasm of community groups and individuals for their own interests and passions gives rise to a marvellous array of events on almost every subject and theme imaginable.
Events spill out of our newspapers and television screens, occupy much of our time and enrich our lives. As we study the phenomenon of events, it is worth examining where the event tradition in the United Kingdom has come from, and what forces are likely to shape its future growth and development.
As events emerge as an industry in their own right, it is also worth considering what elements characterize such an industry, and how the UK event industry might chart its future directions in an increasingly complex and demanding environment.
From the Chinese New Year to the Dionysian rites of ancient Greece and the European carnival tradition of the Middle Ages, myths and rituals have been created to interpret cosmological happenings. Both in private and in public, people feel the need to mark the important happenings in their lives, to celebrate the key moments. Coming of age, for example, is marked by rites of passage, such as initiation ceremonies, the Jewish bar and bat mitzvahs and the suburban twenty-first birthday party.
At the public level, momentous events become the milestones by which people measure their private lives. Occasional events — the World Cup, the new millennium and the Manchester Commonwealth Games — help to mark eras and define milestones. Even in the high-tech era of global media, when people have lost touch with the common religious beliefs and social norms of the past, we still need social events to mark the local and domestic details of our lives. The rich tradition of events The UK, and the various countries and cultures within it, has a rich tradition of rituals and ceremonies extending over thousands of years.
These traditions, influenced by changes within society, including urbanization, industrialization and the increasingly multicultural population, have greatly influenced many events as they are celebrated today.
Palmer and Lloyd highlight that Britain has many customs and traditions that are tied in with the changing seasons and country life. In the cultural collision with the first migrants from the former colonies of India, Pakistan and the Caribbean, new traditions have formed alongside the old. However, many events which people take for granted today have been taking place in one form or another for hundreds of years.
These include fairs, festivals, sporting events, exhibitions and other forms of public celebration. One of the conditions of the Charter was that the man chosen as mayor must be presented to King John for approval and had to swear an oath of allegiance. This was the basis for the original show — literally the mayor has to go to Westminster What are events? The essential feature of these festivals was the celebration or reaffirmation of community or culture.
The artistic content of such events was variable and many had a religious or ritualistic aspect, but music, dance and drama were important features of the celebration.
The majority of fairs held in the UK can trace their ancestry back to Charters and privileges granted by the Crown. The original purpose of the fairs was to trade produce, much the same as exhibitions operate today. For example, the famous Scarborough Fayre dates back to Cambridge Fair dates back to and provides an excellent example of a fair that started out as a trade fair, run under the auspices of the local religious community, but continues today as a pleasure fair.
Hull Fair, the largest travelling fair in Europe, dates back to and Nottingham Goose Fair to Toulmin, a. Established as an annual charity sermon, it assumed a musical character in Festivals of secular music started in the eighteenth century — the first devoted to Handel took place in Westminster Abbey in — with many of these continuing well into the twentieth century Britannica.
Industrialization, festivals and the sporting event calendar Exhibitions and trade shows have taken over much of the traditional purpose of the fairs.
The Exhibition Liaison Committee , pp. However the present UK exhibition industry can trace its origin back to the first industrial exhibitions held in London in and These were organised by the Royal Society of Arts and culminated. Dale highlights that the Great Exhibition was a triumphant success, with over 6 million visitors — around 25 per cent of the population.
It proved to be an excellent promotional tool for Britain, British industry and related trades, and was the first international trade show Cartwright, The following years saw the development of many exhibition facilities that are in existence today, including 6 Events Management Alexandra Palace and the Royal Agricultural Hall , Olympia and Earls Court originally opened , current structure from As the origin of most team sports, Britain has an international reputation for sport and stages many international worldclass events each year, drawing in large numbers of visitors and providing major benefits for local economies English Tourism, Many of the most famous UK sporting events have their origins in the eighteenth and nineteenth centuries, including equestrian events such as Royal Ascot , the Epsom Derby and the Aintree Grand National , name adopted , water-based events such as the Oxford and Cambridge Boat Race , Cowes Week , Henley Royal Regatta established , named Henley Royal Regatta from and the first Americas Cup race off the Solent, Isle of Wight During the eighteenth and nineteenth centuries, mostly choral festivals were developed in cities across England, including Leeds.
However, further trends included local singing competitions in taverns in the eighteenth century, and amateur singing and brass band competitions in the nineteenth century Britannica. Wood observed that due to the dual forces of industrialization and Christianity in the mid-nineteenth century, many of the traditional festivities that developed alongside folklore were lost. In the emerging climate of industrialization, the working classes had little time for traditional celebrations, with the new National Police Force disciplining the working classes through criminalizing many of the traditional festivities.
The middle of the nineteenth century saw at least forty saint days per year, although not all were public holidays in all areas.
However, the Victorians believed that it was uneconomical for workers to have so much free time and, as a result, they abolished a number of festivals and tidied up the public holidays to control this. Wood , p.
The emerging morality of industrialism insisted that personal security could only be gained by thrift, diligence and abstinence from the pleasures of the flesh.
There was little place for riotous assembly in this code of ethics until far sighted [sic] commercial entrepreneurs began to discover in the frustrated needs of the working class a whole new sector of the industrial market. Celebration was then resurrected as the Leitmotif of the emerging leisure industry and has remained a key element of mass entertainment ever since.
Palmer and Lloyd acknowledged that weakening community life and the increasing pace of progress lead to folk festivities that had lasted hundreds of years being changed, a trend which they note will continue with the rapid change in civilization. However, they highlight that British resolve has prevented the complete extinction of these celebrations, with many too deep-rooted in communities to completely disappear.
Although many do not take place as spontaneously as previously, the folk rituals continue to survive or be revived, with some of the modern revivals adding new energy to old traditions. They explain: It is said that if you scratch civilisation you find a savage. If you scratch the owner-occupier of a desirable semi-detached residence you will find a man who is unconsciously seeking something safe and familiar, something with roots deep in the forgotten past.
Modern man is what history has made him, and one facet of history lies in the popular customs that have their beginnings in cults almost as old as man himself. Palmer and Lloyd, , pp.
Records of amateur festivals taking place across Britain date from as early as The s witnessed the spontaneous birth of local competition festivals alongside developments of intense competition in industry. Perhaps one of the most famous music events in the world, the Last Night of the Proms, originates from this period, with the first Proms concert taking place in Birth of an events industry?
Wood highlighted the birth of what is now becoming known as the events industry.
Consequently, celebrations that were traditionally seen as indecent or immoral were restricted. The idea of using a fair to advise people to act morally and not drink was in contrast to the London Council and the Fair Act in , which asserted fairs were places of ill repute and dangerous for residents.
The purpose of fairs has changed over time to what are seen today as events that mainly operate for enjoyment, with rides, sideshows and stalls Toulmin, b.
With the increase in work through industrialization, the practicalities of celebration meant that people were too tired to celebrate as they had done previously. Thus, celebration, and commercial celebration, provided the opportunity to relax from working life and, from a government perspective, it provided the basis for ensuring that celebration and traditional pleasure culture did not interfere with work. In bank holidays were made lawful, with the days dictated by the government and the monarch.
Since that time, the monarch has retained the power to proclaim additional holidays, with the approval of Parliament, as illustrated by the extra bank holidays given for the Silver Jubilee Harrowven, and the Golden Jubilee celebrations.
What’s in the Professional Event Planning Guide?
The monarchy and anniversaries of major historic events have played a key role in public celebrations and the traditions, image and culture of Britain for hundreds of years. According to Rogers a , the origins of the UK conference industry lie in political and religious congresses, and trade and professional association conventions in America in the late nineteenth century, though recognition of an industry itself is more recent, dating from the middle to latter half of the twentieth century.
Shone supports this and notes that although the emergence of the conference industry dates from the last thirty years, and to some extent, the past years, this would ignore the development that took place for the preceding thousands of years. Some of the leading exhibitions today have their origins in the early part of the twentieth century.
The show was launched in Who would have thought in that technological concepts showcased at the exhibition as futuristic and innovative could become part of everyday life? Significance of events established In , the British government realized the value of exhibitions to the country and held the first British Industries Fair at the Royal Agricultural Hall now the Business Design Centre , London.
The event proved to be a great success and grew rapidly over the following years, to the stage where it ran in Earls Court, Olympia and Castle Bromwich Birmingham simultaneously. However, due to the increasing demand from trade associations and exhibitors for more specialized events, the final British Industries Fair took place in Cartwright, The period is also notable for the Empire Exhibition at Bellahouston in Glasgow, which attracted Following the world wars, the promotion of popular celebration became a thriving sector of the new industrial economy.
It adds that over festivals now take place each year, plus hundreds more one-day community festivals and carnivals. Some of the most famous festivals, including Cheltenham , the Edinburgh International Festival and the Bath Festival — then named Bath Assembly , were developed by arts practitioners following the two world wars as a means of encouraging contact between European countries PSI, Although some arts festivals have been in existence for hundreds of years, over half of all festivals have been established since , with only six festivals within the PSI What are events?
Those taking place before tended generally to be music festivals, for example, Glyndebourne Festival which focuses on opera, as arts festivals are more contemporary. It proved to be a great success, yet it underlined the fact that Britain had lost its early lead in staging international exhibitions Cartwright, Rogers a identifies that since the s significant investment has taken place in the infrastructure to support conferences, meetings and related events, with the s showing the highest sustained growth in venue development illustrated, for example, by the developments in Birmingham International Convention Centre and Glasgow Scottish Exhibition and Conference Centre.
Emergence of professional events The s and s were also notable for other factors that shaped events as they appear today.
First, the period saw the rapid increase in communities from the West Indies and South Asia, and the establishment of events to celebrate these cultures. For example, the Notting Hill Carnival was established in by the West Indian community to celebrate their ancestors freedom from slavery see the case study in Chapter One of the seminal books in the field which will help students to develop their.
This book is dedicated to my wife Judy, whose infinite patience. Figure 4: Event management planning cycle Contemporary events management is a diverse and challenging field. The book covers every type of event studied on an events management course. Event Management Tips and Guidance for Success 3.
Events Management Books PDF
A Project. Now we move to the second. This work is adapted from Successful Event Management, 2nd. Wright, PhD on ScienceDirect. Event management planning guide. To find out. Written by a team of international experts, the book incorporates the most up-to-date thinking in events management and highlights key theories, concepts and.
Best practices after assisting over 5, planners launch and manage their events. To cleanse the bounced emails from your address book.The section also examines the formation, leadership and training of event teams. Learn specific tips for getting the most out of email, phone calls, digital ads, social media, PR, partner promotions, referrals and more.
Here are some emergency tips. Perhaps one of the most famous music events in the world, the Last Night of the Proms, originates from this period, with the first Proms concert taking place in Management a practicalguide. One of the seminal books in the field which will help students to develop their. As events emerge as an industry in their own right, it is also worth considering what elements characterize such an industry, and how the UK event industry might chart its future directions in an increasingly complex and demanding environment.
The emerging morality of industrialism insisted that personal security could only be gained by thrift, diligence and abstinence from the pleasures of the flesh.
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